This book concentrates on the conversation between Socrates and Gorgias which takes place in the first part of Plato's Gorgias. Scholars have tended to concentrate on the following two conversations held by Socrates with Polus and, especially, with Callicles. This first, relatively short, conversation is usually taken to be a kind of preface coming before Plato's 'real' philosophy. The present study challenges this assumption, arguing that the conversation between Socrates and Gorgias actually anticipates the message of the whole dialogue, which concerns the essence of rhetoric and its implications.